Digital Marketing Engineer - Online Marketing In Portsmouth, Hampshire
Welcome to Digital Marketing Engineer! My name is Jon O'Connell and I am a Digital/Online Marketing consultant based in Portsmouth, Hampshire, UK and here to help you with your marketing needs. I have been in the field of Online Marketing for over 10 years and have worked on over a 100 websites, from small to large business sites, eCommerce to mobile... servicing companies in the UK.
Online Marketing is critical to the success of all businesses and it amazes me how many businesses still do not have a website! By simply starting Email Marketing... or targeting Mobile users.. running Pay Per Click... Social Media campaigns, SEO (and a lot more), you can drive quality leads/enquiries to your business and therefore increase sales.
"I love what I do and love to see the positive effects of my actions..."
...as I have earnt millions of pounds for businesses over the years. Please give the number above a call to speak to me and find out how I can help grow your business.
I look forward to working with you soon!... Read More About Me
"I will not throw meaningless jargon at you and always speak honestly and in plain English..."
Digital Marketing – An Overview
Digital or Online Marketing is the umbrella term for multiple marketing techniques, used for marketing your business via the internet. Digital Marketing is fluid and ever-changing, as new marketing methods become available with the advance in Digital.
These forms of marketing work in different ways, to either increase brand awareness, build brand strength, allow communication with your customers, generate leads or enquiries, promote your business/products, share information... to name but a few.
Such methods include SEO, PPC, Email Marketing, Social Media, PR, Mobile Marketing, Affiliate, Video Marketing, Blogs, Vlogs... but you need a powerful, quality website to point all of these to, as otherwise they won't be as effective.
These techniques work well in conjunction with each other (so long as the message is consistent across all medium sources) or they can be run individually, but the key is keeping that activity consistent and long term...Read More About Digital Marketing
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) are methods to improve your website's ranking in the search engines, such as Google, Bing and Yahoo, by changing your website or factors external to your website.
A website should be built and optimised for the visitor first and not just stuffed to the hilt with SEO techniques in order to try and win favour from the search engines. If you have designed your website to be the best experience for your visitor as you can, then you are on the way to a well optimised website.
SEO is an ever-changing landscape as search engines are constantly altering and refining their algorithms to provide better search results for their users. SEO improvements can take months before you notice a difference, (or weeks if there are any quick wins) but generally SEO is long term consistent work.
Organic traffic to your website from search engines is free and if done correctly, most of the visitors to your website will be from natural search, so SEO is vital for every website...Read More About Search Engine Optimisation
"I see each business I work for as my own... so instinctively want the best for it..."
Are you viewing this website on a Tablet device?... or perhaps you are looking on your Smart Phone?
If so, then you will see that the website is mobile friendly and has shrunk to your screen size. All websites should be Responsive for Mobile Devices as otherwise you are potentially alienating those visitors.
Responsive designed websites, along with Mobile Pay Per Click Marketing, Mobile Apps, Time and Device targeting all contribute to promoting your business on Mobile.
Do you know what percentage of your visitors are using a Mobile Device?... and if they are using Mobile Devices and your website isn't Responsive, are you losing them? Are you losing sales through poorly optimised Mobile websites?
There are a lot of things to think about with regards to Mobile Marketing and your business type, but this is something that is critical to the success of your website, so should be given very high priority...Read More About Mobile Marketing
Pay Per Click
Want instant advertising on the search engines? As soon as you turn on your Pay Per Click campaigns, you are advertising your business to millions of potential customers looking for your services or products.
However, your campaigns must be set up by someone with experience as otherwise it is very easy to bleed money via PPC, unless you know what you are doing. Factors such as, what time of day to set the adverts to show, what keyword phrases to use, where to position your adverts, what ad copy to display, area locations, languages, mobile targeting, advert extensions, conversion tracking, negative keywords... the list goes on.
PPC works well for some businesses and not so well for others, but this is something I can advise you on as I wouldn't promote something that won't be beneficial to you business.
You can create PPC campaigns on Google Adwords, Facebook, Twitter, Bing Ads, Linkedin etc to promote your business in different ways, either to sell products, promote brand awareness and more...Read More About Pay Per Click
"I will build a bespoke Digital Marketing Strategy for your business type..."
Social Media Marketing
A business owner once said to me... "Social Media is just for kids, posting drunken photos of themselves right?"... and of course it very much is that, but when used for business it can be an extremely effective tool.
The main point of advertising your business on Social Media sites is for increasing Brand Awareness, Communication and also the "Snowball Effect". If you promote your business on Social Media and post something of interest, then people tell their friends, who then tell their friends and so on... This can drive a lot of people to your business, so Social Media is an important form of Digital Marketing.
The other good thing about Social Media is that it is mostly Free, so just takes minutes of your time, but you have to make sure it is kept up-to-date as this will show that your business is active. Use Social Media to talk to your customers, be helpful, answer complaints, share information, photos, video, promote products...and so on.
A well constructed Social Media strategy is vital for most businesses...Read More About Social Media
Of course for Email Marketing, you need a database of people to send emails to, but if you are not currently capturing customer data... then start doing so. Make sure that the people on your database know that they have signed up for emails and that they are happy to receive them, as otherwise you could either get a negative reaction to your emails... or they just unsubscribe, wasting your time.
If you have a strong, segmented database of customers, then targeted Email Marketing can be extremely effective at giving people that little reminder and push to take action. But it has to be done right, as sending too many emails, boring content, badly designed, no calls to actions, wrong message, broken content... can reflect badly on your business.
Like most Digital Marketing, Email Marketing is evolving into dynamic content, more Mobile content and new ways of interacting with your readers. Email Marketing is also a very cost effective form of communication and an easy way of keeping your business in people's minds (TOMA), so an important part of any Digital Strategy...Read More About Email Marketing
And Much More…
These are just a few of the many techniques used in Digital Marketing, so why not have a look through the rest of my website to see what other services I can offer you. Otherwise feel free to click on the button below to get in touch...